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5 Killer Mistakes – Part 2

Posted by admin

Posted on 29/08/2017



In the last post we covered the first two of the 5 biggest mistakes you can make in dealing with big fish clients. Today we’ll cover the third and fourth ones: Taking on More Than You Can Handle. When you take on too much, your business can’t keep up and therefore you can easily lose control of everything and find

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5 Killer Mistakes – Part 1

Posted by admin

Posted on 16/08/2017



There are 5 big mistakes you can do that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or combination of these can not only kill the partnership,

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Keep Up the Momentum

Posted by admin

Posted on 04/08/2017



In the last post we talked about negotiating with your big fish and how to nurture and build on the relationships you are creating. Today we’ll talk about the power your fish has and how to utilize that for your benefit. One of the most important aspects of this is to keep your cheerleader cheering. This refers to the ally

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Bring Them Flowers

Posted by admin

Posted on 25/07/2017



There are a few things you need to do and consider to prepare for your first face to face meeting: Make a list of what you want to accomplish during the meeting. Anticipate potential concerns from the client. Check to make sure you are completely prepared. Listen more than you talk. Bring support staff with you. Use and respect the

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Who’s Your MVP?

Posted by admin

Posted on 06/07/2017



In the last post we talked about making first contact with your prospective big fish and how to make a positive first impression. Today we’re going to talk about feeling out the personality of your prospective big fish to match the right sales person to the fish. You need to do this in two steps: Profile your salespeople’s personalities. Match

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The Perfect Bait

Posted by admin

Posted on 28/06/2017



In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the

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Untangle the Red Tape

Posted by admin

Posted on 18/06/2017



  In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to talk about who your fish are. It’s important to know about the fish you

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Be One with the Fish

Posted by admin

Posted on 21/05/2017



In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can

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Are You On The Right Path?

Posted by admin

Posted on 13/05/2017



There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to

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Are you in the 1%?

Posted by admin

Posted on 06/05/2017



  The Rule of 1% is simply defined as adding to your customer service one percent at a time. Before you can do this you must have your consistency perfected or it will never work. This one percent may seem small, but if you approach the vision for your company with baby steps, you will find a huge increase over

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